Released on: September 9, 2008, 7:02 am

Press Release Author: BroadSpire, Inc.

Industry: Real Estate

Press Release Summary: LOS ANGELES (September 08, 2008) – On the heels of selling a
portion of its business, BroadSpire® emerges with laser sharp focus on a new,
innovative Web marketing service that it has been developing for over two years.
BroadSpire’s new service will initially focus on the franchise industry where
traditional, conservative marketing methods still rule. While these stalwarts lead
global growth, whether they know it or not, their centralized Web strategy (with
“store locators” imbedded in a behemoth corporate site) is costing them millions of
leads to local, including “mom & pop” type competitors.

Press Release Body: “The search engines are all focusing on improving relevance by
prioritizing local search results. This inhibits a franchised organization’s
centralized online presence from reaching consumers seeking local products and
services,” said Suresh Srinivasan, CEO of BroadSpire. “Most of the leaders at large
organizations are still concentrating on traditional media while leaving online
strategy to young, junior marketers. Our service gives corporate heads the tools and
techniques to incorporate the Web and mobile technology deep into their
organization. We’ll help them increase their reach and leap years ahead of their
competition.”

CENTURY 21 Real Estate LLC is quickly experiencing the results of strategically
focused change. They are the world’s largest real estate franchise organization and
plan to stay that way. Living up to their name as innovators for the 21st century,
they are empowering their 8,900 independently owned and operated franchises and over
140,000 sales professionals to enhance their collective online position through Web
Ecosystem Marketing.

Beverly Thorne, Chief Marketing Officer for CENTURY 21 says, “Adopting a progressive
marketing strategy is imperative, especially in a challenging housing market.
BroadSpire clearly understands Web marketing and the techniques necessary for us to
generate local leads for our agents.”

Getting high quality leads is imperative for a business to succeed, but relying on
3rd party lead generation sources has gotten old fast; leads are expensive, are of
poor quality, have little alignment with corporate strategy and are often sold many
times over. The heads of franchised organizations need to regain control and
implement Web programs that extract value from their local network of offices and
affiliates for a truly sustainable advantage.

“Web Ecosystem Marketing is one of our key strategic initiatives this year to ensure
CENTURY 21 and its affiliates remain ahead of the competition,” continues Ms.
Thorne. “BroadSpire’s highly adaptive program is a perfect complement to how we
work.”

Web Ecosystem Marketing is a collection of proprietary tools and service programs
implemented by BroadSpire on behalf of the franchisor to gain local prominence. The
service pushes the power out to the edge of the franchisor’s affiliate network and
gets the constituents to assist in fighting the competition rather than watch from
the sidelines. The service is implemented in phases and is designed to maximize the
value of the connected network. The inherent power in the numbers of connections can
make a franchise unstoppably powerful.

“The rapid success we’ve enjoyed and the significant interest from even the largest
of organizations around the world proved we were answering a question that had been
plaguing this industry – if search traffic is growing exponentially, why is the
traffic to my corporate site still stagnant?’” said Steve Huot, President/COO of
BroadSpire. “Our tested techniques and proprietary tools delivered on so many
levels, from gaining national search audience to building local leads. Nothing
engenders loyalty or builds member value more than growth, and when properly
implemented, it is as game changing as human growth hormone to an Olympic hopeful.”

BroadSpire recently divested an older IT hosting division to focus purely on
expanding its new service. Mr. Huot concluded, “We’re on a mission to deliver over
1 million leads to our clients by the end of 2009 and we’re prepared to invest
heavily to help early adopters reap quick rewards. I welcome the leaders of
franchised organizations to reach out directly to me to discuss how they can extract
lightning quick returns through a comprehensive local strategy.”

About BroadSpire, Inc.
Founded in 1996, BroadSpire (www.broadspire.com) implements proprietary website
tools and marketing services on a private label basis to franchises, dealer and
agency networks, member organizations and large branch office enterprises. Its Web
Ecosystem Marketing service harnesses the power of the “network effect” in a very
unique way to help these enterprises increase their value exponentially. BroadSpire
is a four time winner of Deloitte & Touche\'s prestigious Los Angeles Technology Fast
50 award. BroadSpire’s service reaches tens of thousands of clients across real
estate, insurance, healthcare, business, professional and financial service
industries.

BroadSpire and Web Ecosystem Marketing are trademarks of BroadSpire, Inc. All rights
reserved.
CENTURY 21 ® is a registered trademark licensed to Century 21 Real Estate LLC. An
Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 office is
independently owned and operated.


Web Site: http://www.broadspire.com

Contact Details: Madrim Kusumadewi
617 W. 7th Street., Ste.601
Los Angeles, CA 90017
Email: MKusumadewi@broadspire.com
http://www.broadspire.com
Ph : 1-213-986-1050